What is text blast?

Text blast is a feature where you can create custom audiences according to your needs and send text messages. It is one of the most converting feature Directful offers.

Audience can be selected from both past and future guests.

How you can customize the audience?

Rate codes
The date range they previously stayed / will stay
Where they booked (OTA or Direct)
Average of nightly rate of guests past stays
State/Province the guest is from
Number of times they have stayed in the hotel
Their distance from the hotel

Customization doesn't require each of them. You can select one or as much as category you need to put the audience together.




Let's say you want to attract loyal locals to the hotel.

You may create Locals audience by limiting the audience within 100 miles reach, and include the guest stayed in your hotel before.




Or you may want to encourage the OTA guests who stayed at your hotel last summer to book directly.

Creating a new content

Adding an image or video will increase success of the text blast.

You may insert special promotions in your text blasts, limit the special offer to specific dates, and customize the tagline guests will encounter.



You can select start and end date of the text blast.

Updated on: 31/01/2024